What’s the best way to make an appointment?

The best way to make an appointment is to use our online scheduling system. Click on the turquoise ‘Schedule an Appointment’ button at the top right hand corner on the page. Click the blue button for the type of appointment you want. Click on the calendar day you want. Scroll down and choose a time you want by clicking on that blue button. Enter your information (this won’t be visible to anyone but Ashley) and enter a credit card to reserve the appointment. This credit card is for no show protection, you may always pay with a different card and you won’t be charged until after the appointment. You may also email Ashley for availability, but keep in mind, she may have clients in her office that day and appointments will go on a first come first serve basis.

What’s the fastest way to hear back from you?

Email is the fastest way to get a response. Please email Ashley at [email protected] for more information about the process, or asking a direct question. Ashley is with clients typically back to back all day and may only have a few minutes between sessions, so an email is the quickest way to get back to someone when she doesn’t have adequate time for a phone call. Emails are best because everything can be documented and referred back to so she is best able to help her clients. This also allows her to provide information any time of day as well. 

How do I approach my child about talking to mental skills coach?

While teenagers have many reasons to seek this mental edge, remind them if they want to bolster their athletic record to impress college admissions officers, this is one more advantage. I think more athletes are realizing this more & more, seeking help is not just for people who are struggling, but for those who want to gain an edge or perform more consistently, be more confident. Usually this helps ease the idea of talking to someone. I teach researched based scientific tools & concepts. I don’t believe in the “positive thinking” strategy, I teach my clients actual things they can do to perform better. 

Talking about sport psychology with a youth athlete may be tough, but here are a few tips that will make it easier for you and your athlete:

  • Ask if they would like to have more fun in their sport or not worry as much? Asking for permission to help before making suggestions allows them to hear you better.
  • Athletes need to know nothing is wrong with them. Ashley helps athletes get stronger, improve performance, make it more fun to compete/less stressful, and have the advantage over competition by working on their mental game.
  • Talk about coming in for a mental performance session as a ‘mental muscle training’ session. Explain to them that the brain is just another muscle that needs training too.
  • Explain that she is a coach, not a therapist, not a counselor, and she’s not going to analyze them. She likes to teach tools and show young individuals how to use them in different situations. She has heard all sorts of stories in her career, and she will never judge an individual.
  • Emphasize that professional, Olympic, college, and high school athletes use sport psychology to become stronger and get better at their sport. Explain to them that it’s an opportunity, like having a hitting coach, a swing coach, a pitching coach, strength coach, etc.
  • Tell them that Ashley has played many sports growing up and is still currently competing in triathlons and marathons, so they understand that she can relate to them and their sport. She hasn’t forgotten what it’s like to be scared, anxious, nervous, or how to come back from an injury.
  • Emphasize that everything they share in their session is confidential. Ashley will keep whatever they choose to share between them. Their teammates, coaches, and other parents do not have to know they are going to sport psychology sessions if they do not want them to.
  • Let them know that they won’t be bored. Ashley uses high energy and is very interactive in her sessions. They will be doing a variety of activities.
  • Ashley finds that a lot of athletes don’t even realize how to rid the lingering comparison, fall, or mistake, and things like that, so share that it’s common to not know how to deal with emotions. Knowing how to cope better in competition, always helps in the sport, but also helps them in life, with school, eventually work, and how they interact with others too.
  • Ashley doesn’t teach ideas that ‘might’ help; all her techniques are scientifically backed and have a proven track record.





Do you take insurance?

The office doesn’t do 3rd party billing and we aren’t diagnosing or coding so we don’t accept insurance directly. However, we can accept Health Care Spending accounts/cards or Flex Spending accounts as a form of payment.

What is your cancellation policy?

It’s the office policy to provide at least a 24 hour notice of cancellation. If 24 hours is not given, a $50 no show/cancellation fee is required. Emergency situations (deaths, illness, accidents) will be handled on an individual basis.

What forms of payment do you accept?

We accept all major credit cards (Visa, Master Card, Discover, Amex), checks, Health Care Spending accounts/cards or Flex Spending accounts, or exact cash (we don’t have change in the office). We can securely store your financial information on file as well, so you or your youth athlete don’t have to worry about payment after each session. 

How do you see clients?

We offer a couple of different options:

  • Face-to-face in office sessions
  • Face-to-face gym sessions (individually done at training facility, must be seeing multiple athletes in one trip to request this)
  • Video Conferencing sessions sessions (Zoom, Skype, Face Time)
  • Team Workshops (multiple hour to multiple day)
  • Team Seminars
  • Group Presentations
  • Corporate Presentations
We don’t live in the Houston area, do you work with clients remotely?

Ashley works with individuals all over the country and internationally. We can do a phone call or video conferencing sessions via online (Zoom or Skype or Face Time). She really likes the video calls so she can see body language, build rapport, see the client thinking, writing, or demonstrate things to do. Some clients only do sessions through video conferencing, but some who typically see Ashley in office can also take advantage of this, for example, if an athlete is traveling for a competition or can’t fit in the travel time to the office that week, we can still connect and stay consistent with our work.

Do you speak to groups or schools?

Yes. Ashley loves speaking to groups. She finds it really fun to spread knowledge to more than one person at a time and was a high school teacher and coach for several years before going into private practice. She likes to incorporate team building exercises, group activities, and games when she works with teams. She can also just do a short presentation on a motivational topic. She has spoken to groups of managers, employees, administrators, teachers, coaches, teams, and parents. Please send her an email to inquire about booking her at your event.

List of speaking topics Ashley has done previously (but not limited to):

  • To Parents – about how they support or place pressure on their athlete, and specific strategies on how to help their athlete be successful, bettering communication between the athlete and parent.
  • Maximizing Productivity – women in leadership
  • Self Concept – developing who you are and what you value
  • Prepping for a marathon or triathlon – channeling nerves and performance tips
  • Relaxation Tips and balancing stress
  • Beating Anxiety – tools to tackle worry
  • Personality in performance – learn how we hold onto comments, letting things go, how we compare ourselves to teammates too much, doing things to impress others, and taking care of your job vs. worrying about others
  • Developing emotional intelligence as a team – becoming self-aware, knowing your role in your company
  • Creating team culture in the workplace or an athletic team: personal responsibility, build a team culture so everyone is part of the group, how to operate as a team more effectively
  • How to build confidence, enhancing self talk and maintaining focus
  • Managing our emotions – recognizing what sets us off
  • Stress management – balancing responsibilities, utilizing our energy better
  • Getting over mental blocks
  • Setting goals – for the season or year, how to actually achieve them and measure progress
  • Perfectionist mindset – the damages of this, learning how to be okay with mistakes
  • Communication among the team – how your perception, your tone, your body language, your intention, and your attitude is received, and how to interact effectively
  • Transitioning – to college, retiring from sport, how to find balance
  • Avoiding burnout (in sport or work)
  • Sports injury recovery – addressing the mental and emotional impact of sports injuries and coming back without hesitation and fear
  • Social Media affecting athletes and college recruitment
What ages do you work with?

Ashley works with all ages and all abilities of individuals. She has worked with athletes as young as 8 years old and to date, her oldest athlete was a 68 year old ultra-marathoner.  She believes that getting started teaching coping strategies and how to think productively is so beneficial early on – when we aren’t undoing years of poor habits, we make progress faster and then the young athletes are eager to apply the tools because they see improvement so quickly. She will be upfront and honest if she believes a client is too young or not yet mature enough to apply the concepts after the first session. It’s important that the client want to learn tools and it not be forced upon them by the parent, but she has experienced resistance by the client when they walked in the door, but by the end of the first session they were on board and genuinely excited to start the process.

Where are you located?

16718 House Haul Rd. Suite K Cypress, Texas 77433

We are in the northwest side of Houston, in the Cypress Sports Complex behind Black Horse Golf Course, in the general vicinity of Hwy 290/Fry Rd and The Grand Parkway. In our complex, there is Cypress Academy Gymnastics, Inspire Rock Climbing, Fins Swim Academy, Louetta Automotive Basketball & Volleyball Facility, Ollin Athletics & Sports Medicine, and other smaller businesses. We are on the backside side of the shopping center with large ‘Maximize the Mind Performance Coaching’ letters above our space directly across from Cypress Academy Gymnastics. 

Do you offer packages?

Yes, we offer packages of 5 sessions, 10 sessions, and 15 sessions. You choose the plan that works best for you. When purchasing a package, you will receive a discounted rate per session. To be eligible for a package plan:

  • You must schedule sessions out at time of purchase (can move around if you need to within a 2 week period). You must provide 24 hour cancellation/reschedule notification not to forfeit one of your sessions.
  • You may use sessions for one athlete, or split with a sibling. Consistency and building a foundation are the key to developing better habits. Individuals who are committed to working on the techniques taught are successful. Ashley likes to see people 1-3 weeks apart when we’re working on something specific, so they can absorb the information and start to apply it a little bit at a time, then we can taper off.
  • The packages have a one year expiration date from time of purchase.
Who have you worked with previously?

This is a popular question, unfortunately due to confidentiality laws, Ashley can’t say who she has worked with unless the client chooses to tell people they have worked with her. Ashley gives examples or tells stories to clients all the time of others she has worked with, but she won’t use a specific situation or name. Sometimes it’s nice to know others experience the same situations we go through or to be able to understand how a tool could work for you, she might give you ideas of what has worked for previous clients. She can say that she has worked with Olympic athletes, professionals, and people that may be just like you.

I’m not an athlete, is this for me?

It can be! Ashley works with all different types of performers. Could you benefit from a better mindset? Ashley can help unlock your full potential and well-being as a performer. She works with musicians, stage performers, actors, sales executives, public speakers, etc. We work with individuals on a variety of goals–whether they are looking to become more assertive, getting back to where they once were, or working on recovering from an injury or setback. Ashley will help you improve skills like focusing, not second guessing yourself, how to be proactive, have better time management, use perfectionism to your advantage, work through conflict, create a stronger self acceptance, achieve goals, have more energy, and learn how to compartmentalize. Maybe it’s learning how to cope in social situations, deal with tough emotions, and be more mindful on a daily basis, but most of us could take advantage of mental skills training.

I’m not an elite athlete, is this for me?

Why not? Ashley works with athletes as young as 8 years old, and has found that teaching coping strategies to young athletes is very beneficial in other areas of life. She has also worked with adult weekend warriors who are triathletes, runners, tennis players or golfers wanting to see if they can improve or make their sport more enjoyable. Once you learn what’s in your sub-conscious and your conscious part of your brain, you become empowered. You learn how to not force movement and how to relax your body. You can do so much more than you ever thought attainable.

From Ashley: I think a common misconception is that sport psychology is just for top athletes, but the truth is, learning mental skill strategies helps everyone is all areas of life. I find that a lot of my clients have a hard time learning how to deal with emotions & compartmentalizing; we all have weaknesses- we just need to learn how to not let them define us. I’ve had a lot of success teaching coping mechanisms, understanding coaching comments, how to make decisions quicker & be more assertive & getting used to new expectations that they haven’t been used to before. It’s important to teach people how to balance stress, manage emotions, learn how to trust training & ease tension if they want to get more out of their sport. The voices in our head tend to be loud when we don’t know how to handle them, but we can work on that.

How often do I need to meet with you or how many sessions do I need?

Ashley conducts 50 minute to one hour sessions. When working on gaining mental strength, wanting to improve performance, & developing a stronger mindset, it’s crucial to meet multiple times & build a foundation. Please know 1 or 2 sessions will never cover the material needed to make a significant impact, it’s just not enough time to teach multiple tools needed to create new habits. Keep in mind a person can’t absorb everything in one hour nor can I teach them how to retrain their brain in a 1-2 sessions. It often takes multiple revisits to grasp a concept & be guided through change & typically we are working on more than one area. Please expect to come at least a few times to accomplish significant results. 

She respects your financial commitment and will try to fit as much as possible into one appointment. Plan for the first appointment to take about an hour and 15-30 minutes total time. People like to know how many appointments may be needed, but understand it all depends on what’s going on. On average, athletes benefit best talking to Ashley around 5-6 times. She is wanting the tools to become second nature to the individual and automatic in competition, which takes reinforcement and practice. She wants clients to learn the tools and be able to apply them on their own. Having a few sessions planned at the beginning builds a really solid foundation and allows her enough time to teach several exercises and concepts. We want to allow enough time to discuss what’s going on specifically with the client so it is individualized and specific to them. She’s been doing this for several years and you can’t break poor habits overnight. We want clients to practice their strategies and communicate to us what worked and what was difficult. They’ll have successes and they’ll fail, but the feedback is what’s so important.

Some clients seek help in more than one area, so it depends on everyone’s scenario. She has some clients come every other week, some come once a month, some come quarterly, and some problem solve in a few sessions and come back when the status quo changes or a try out comes up to refresh. Please understand it’s not a quick fix, but a process and the strategies work if you commit. 

Once we get started, she likes to see people about 1-2 weeks apart, so they can absorb the information and start to apply it a little bit at a time. If we need to do 3-4 weeks apart from each session because of time and financial commitments, that’s okay too, but the more consistent we are, the faster you’ll see progression and confidence grow. We can even do once a month to teach concepts, then taper off once new habits are formed. The most important thing is to be consistent in your appointments so that you see progress swiftly and trust the process. She gives homework and exercises to work on after the appointments too.

What sports do you have experience with?

If you’re curious what Ashley has personally competed in: she grew up as a competitive swimmer. This is where she excelled the most naturally and spent most of her time in the pool, but she also played golf, ran track, played volleyball, did gymnastics, and played tennis. However, if you’re curious if she has worked with your sport specifically: she has worked with athletes in football, soccer, baseball, softball, fencing, clay shooting, ice-skating, equestrian, dancers, gymnasts, tennis, basketball, volleyball, swimmers, field hockey, hockey, triathlons, cycling, runners, trampoline, track, rodeo, karate, jujitsu, cheerleading, tumbling, parkour, ninja warrior, rock climbing, and golf. 

Things are going well, do I still need to come in?

If things are going well – you still want to come in so we can hone into what’s going right for you. We want to lock in what’s going well and capture how you got there. Every performer goes up and down in their career, so you may start to struggle again, and we want to remember everything you’re doing now that’s working for you. This session might cover what all you have changed, how to keep it up, review what we’ve covered, evaluation, setting future goals, and how to maintain this over time. That might be the last session you have, but it’s so valuable to have.

What is the investment?

You might only have one shot at making varsity or that Olympic trials cut. One shot to get a scholarship. One shot to compete at the next level. One shot to get the call back. I invite you to become the best version of yourself and invest in your future. You will see results on the field, but you’re also see them in your relationships in all areas of your life. Imagine what it will feel like to discover the secrets of performing well. The first session is $175. This session can be anywhere from 60 minutes to 90 minutes depending on what we need to go over. Ashley wants to spend adequate time in getting to know the client and she wants to create an individual plan for each client she sees. $175 is also the pay as you go rate, if you choose to go this route. 

We also offer packages. Regular sessions are 50 to 60 minutes and they begin after the initial session. 5 session commitment coming to $160 a session. 10 session commitment coming to $150 a session.

  • When working on gaining mental strength, wanting to improve performance, & developing a stronger mindset, it’s crucial to meet multiple times & build a foundation. Please know 1 or 2 sessions will never cover the material needed to make a significant impact, it’s just not enough time to teach multiple tools needed to create new habits. Keep in mind a person can’t absorb everything in one hour nor can I teach them how to retrain their brain in a 1-2 sessions. It often takes multiple revisits to grasp a concept & be guided through change & typically we are working on more than one area. I respect your financial commitment & time, therefore I will try to fit as much as possible into each appointment. I like to see people about 1-2 weeks apart when we’re first getting started & working on something specific, so they can learn all the concepts & start to apply it a little bit at a time. The quicker you see results, the more likely it is for you to continue using the tools. It’s difficult to expect results if your visits are inconsistent. Then it’s reasonable to taper off & potentially come every quarter or when you have a big tournament coming up, try outs, or your situation changes. I’ve seen so much client success when following the suggested timeline & allowing adequate time to problem solve.
  • To receive package pricing- you are committing to the number of sessions in decided package. You must have a credit card on file to receive package pricing & understand if you no show a session, you will be charged for that session. If you don’t finish ‘agreed to session commitment’, then you will be charged for remaining sessions. However, you DON’T have to pay all upfront & you may pay with any form of payment after each session – the card on file only protects the session agreement.
  • If you realize you can no longer make a scheduled session, you must provide 12 hour reschedule notification to avoid a $25 cancellation fee. You may also split/share sessions with a sibling if you’d like.
  • The packages have a one-year expiration date from time of purchase. You may schedule them as needed.

Want More Information?

7 + 8 =

Ashley Eckermann, MS

Sport & Performance Psychology Coach

[email protected]

16718 House Haul Road • Suite K
Cypress, TX 77433

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