We teach athletes how to thrive in high pressure situations.

Maximize the Mind coaches athletes how to be mentally prepared by using scientifically proven tools!  

We teach these strategies in 1:1 sessions, on demand courses, & workshops.

This is not therapy & it doesn’t mean something is wrong with you when you seek mental skills training. 

Could you be more consistent? Confident? Assertive? Focused? Relaxed? 

Transform how you manage your emotions!

Every concept can be applied at any level of competition. Everyone has the ability to squash limiting beliefs… once you learn how!

Developing strong mental skills is often the difference between an average athlete & an elite athlete. Athletes spend so much time training physically, but are rarely taught how to respond to difficult situations. 

You don’t have to be born with it. You can become the competitor you envy.

Mental game is something you develop. A lot of athletes become easily frustrated, second guess themselves, worry about judgement, have a had a tough fall or injury, fear messing up, or have a hard time just calming their nerves. They’re all talented, but they need to learn strategies to have fun again & get over mistakes quicker so they don’t get burned out.

Have you worked so hard to perfect your talent & yet you still struggle to consistently compete at your best? YOU NEED THIS!

Mental Performance Coaching is teaching sport & performance psychology concepts to athletes & performers. 

It’s more than positive self talk; it’s understanding how the brain holds onto memories, re-wiring the brain’s thought patterns, & learning how to get your imagination to work for you. It is possible to change how you think to change how you compete!

CHECK OUT: Performance Anxiety Project, Negativity Neutralizer, or Parenting Performers to gain immediate access to the tools we teach to destroy overthinking. Learn more under  – HOW TO WORK WITH US


  • Youth Athletes
  • High School Athletes
  • Collegiate Athletes
  • Olympians
  • Professionals
  • Performers


  • Letting go of mistakes
  • Overthinking
  • Managing frustration
  • Lack of consistency
  • Trouble focusing
  • Mental blocks
  • Balancing stress
  • Excessive nervousness
  • Lack of motivation
  • Second guessing ability
  • Coming back from injury
  • Handling pressure
  • Fear of messing up
  • Performance anxiety
  • Very little assertiveness 
  • Negative thinking
  • Hesitation
  • Can’t trust training
  • Avoiding risks
  • Crippling perfectionism
  • Compartmentalizing
  • Lack of confidence
  • Fear of disappointment
  • Comparing all the time

When we don't work through fears or previous bad performances or comments that coach made to you, it continues to take energy that could go into our performance & keeps us in reactivity - keeping us tense & perceiving constant threat.
#LetItGo #NothingLeftToGive

"If I'm hiring a coach, I'm hiring a culture builder. Every coach will know the game but can they connect, communicate a clear vision, hire/recruit/develop people well, multiply their leadership? Coaching is about X's and O's. Leadership is about culture."

- from @KevinDeShazo

How about rehearsing your wins instead of only trying to fix your mistakes. You know, what you focus on, you're going to get more of...

Learn the Negative Labeling tool inside #PerformanceAnxiety Project, for when you’re really frustrated, you find yourself replaying a mistake you made, or after an embarrassing moment you want to let go of. An on demand program is the fastest way to improve how you compete.

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Ashley Eckermann, MS

Owner & Founder of Maximize The Mind

[email protected]

[email protected]

16718 House Hahl Road • Suite K

Cypress, TX 77433


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